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BBG retail store

Retail Store

by Archetype Themes 16 Sep 2022


Shop 17, Level 5, Langham Place, 8 Argyle street, Mong Kok, Hong Kong

Tel: +852 9841 0046, Email:


Business Hous:

Monday - Sunday : 12:00 - 22:00



Mesh element was one major idea that we would like to bring from the first store to the second store. For the first store, we have the mesh to create a house shape, here being inside a shopping mall, we want the mesh to bring about a lighting effect that would attract customers instantly. The lighting effect was brought about by two parts - the mesh curtain on the facade as well as the mesh light hanging from the ceiling. The mesh curtain symbolizes BBG’s new chapter in a first-class shopping mall in Hong Kong and it is made of three layers each with one light tube at the bottom of each layer. The light tubes are chosen because they are closely related to the sports style brands that BBG carries. The three layers of the mesh curtain give depth and interest to the facade when viewing from different angles. Customers can peek through to the merchandise via the mesh and can have a completely different view when walking through the entrance and seeing the cross section of the three layers. Meanwhile, the ceiling mesh light provides enough lighting to the central display tables, which will be reflected from the stainless steel tabletop.

The mesh curtain and the mesh light are indeed two important art installations for the store.They were easily installed and can bring about a great impact. The mesh also gives the client the flexibility for display. They can easily hang and put up posters on the mesh for promotion and events, just like what we have done for the first store. Even though this is a long lease shop, the two feature installations give the store a pop-up quality that can benefit the brand. Lastly, plywood was used again to prevent the space from looking too cold. It is a warm complementary element to the relatively cold metal mesh.

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