About Us
Founded in 2017, BBGSHOPHK is a Hong Kong–based select shop dedicated to bringing the freshest street-inspired fashion to style lovers in both Hong Kong and Singapore.
Our mission has always been to curate statement-making pieces that push boundaries, spotlight individuality, and celebrate a bold, fearless attitude. BBG isn’t just a shop—it’s a space where music, self-expression, and cutting-edge streetwear converge, offering women the confidence to stand out and own their style.
Curating standout brands like Badblood and LSOUL, our collections have been spotted on global icons such as Blackpink, New Jeans, and Aespa, embodying a lifestyle rooted in creativity, dance, and fearless energy. At BBG, fashion is more than clothing—it’s an attitude, a way to showcase individuality, and a tool to stay ahead of trends shaping the future of street style.
From Hong Kong to Singapore, we inspire women to embrace futuristic Y2K energy with looks that are edgy, empowering, and unstoppable.
BadBlood
Born in Korea and now making waves worldwide, Badblood HK captures the fearless spirit of a generation that thrives on breaking boundaries. The label fuses bold street silhouettes with futuristic twists, creating a rebellious yet fashion-forward aesthetic. From cropped tanks to edgy tees, every piece from Badblood HK proves that style isn’t just about clothing—it’s a statement, an attitude, and a way to own your confidence. Singapore fashion lovers can now bring Badblood HK energy straight into their city wardrobe, turning everyday streets into their personal runway.
LSOUL
Emerging from Vietnam’s vibrant fashion scene, LSOUL redefines modern femininity with an urban edge. The brand’s collections balance bold structures with soft elegance, creating versatile looks that move seamlessly from casual days to elevated nights. With its unique blend of confidence and sophistication, LSOUL is quickly earning global recognition, empowering women to express individuality with every wear.
Join us at BBG and discover what’s next in fashion today—because style isn’t just what you wear, it’s how you live.